THE PASHA DE CARTIER SAGA. The power of the Pasha de Cartier, a cult watch since 1985, caught the eye of the generations’ opinion leaders. Initially adopted by men, then immediately appropriated by women for the power it exudes. A standout watch that loves light, assumes its excesses and asserts its strength of character.The formula behind Cartier’s longevity lies in its pioneering nature; since 1847, the Parisian House has pushed the boundaries of fine jewellery, creating styles along the way that have stood the test of time.From the Love bracelet with its unique locking mechanism to the Juste un Clou’s nail-inspired silhouette, the Maison’s most iconic designs are presented in a …High Jewellery: Cartier's new collections. Go to main contentCurrent Promotions. CARTIER CELEBRATES 100 YEARS OF TRINITY. SHOP THE COLLECTION+More information-Hide. Discover the Trinity collection hereShop the new arrivals hereYou can reach us in the United Kingdom by phone on +44 (0)20 3897 8843. United Kingdom.Tank, Trinity, Juste un Clou, Santos de Cartier, Love, Panthère de Cartier or Ballon Bleu: the great icons of the Maison are timeless. Discover the selection. Panthère C de Cartier The Maison's emblematic animal has left the trace of her claws on the latest Panthère C de Cartier bag. Discover the collection ...MAILLON DE CARTIER A watch that doubles as a jewel, the Maillon de Cartier is defined by an exquisite ultra-feminine bracelet. With slightly offset chain-links, hexagonal dial, and beveled brancards, its rhythmic …All watches. At Cartier, everything begins with the design. The Maison’s obsession for pure lines, precise shapes and precious details has led to design objects that defy the decades. Uncover the watch collections that have become emblems of design at Cartier: Tank, Santos, Panthère, Ballon Bleu and many more.Cartier. Exceptional jewellery and watch collections – the ultimate in luxury and innovative design. Find unsurpassed accessories, a complete range of exquisite leather, elegant pens and inspired clocks. Browse Cartier. Visit Cartier at Heathrow. Find contact details, opening hours and map location. Save time and reserve and collect.A homage to the Tank by Cartier's creation date, this mechanical movement with manual winding has been created and developed by Cartier watchmakers. The challenge was to adapt standard circular-shaped movements into Cartier's shaped cases. With its 12.9 x 16.4 mm tonneau shape, this tiny movement, which is less than 3 mm thick and decorated ...8 Cartier Locations in London. Boutique Cartier London Sloane Street. 10:00 - 18:00. 143-144 Sloane Street. 020 3429 4470. Boutique Cartier London New Bond Street. 10:00 - 18:00. 175-177 New Bond Street. 020 7408 9192.cartier celebrates 100 years of trinity. SHOP THE COLLECTION + More information - Hide Discover the Trinity collection here Shop the new arrivals here You can reach us in the United Kingdom by phone on +44 (0)20 3897 8843Fragrances A Cartier fragrance is a true signature of character. From the strong and captivating Panthère to the diamond-inspired Cartier Carat, indulge in an invisible aura of elegance.It even rated a mention in the Court Circular: “The Prince of Wales and The Duchess of Cornwall this morning visited Cartier, 175-177 New Bond Street, to mark the centenary of the London ...Symbols bracelet. Rose gold, diamonds. $2,510.00. Showing 3 of 3 items. Complimentary Delivery. EASY RETURN OR EXCHANGE. Free Gift Wrapping. Discover the full Hearts and Symbols Bracelet Collection on the Official Cartier® Online US Store. A meaningful piece of jewelry.All Bracelets. Cartier jewellery is a unique expression of a creator's style and imagination. To learn more about these exceptional pieces, discover our collection of both men’s and women's bracelets. Clash de Cartier.A round wristwatch was introduced into the Cartier collection in 1943, and became the inspiration for the Pasha series. This unique timepiece exudes power and elegance through its construction, featuring: a round, water-resistant case, four Arabic numerals, a screw-down crown cap attached to the case by a small chain, …Juste un Clou bra... White gold, diamonds. €78.500. Panthère de Carti... White gold, onyx, emeralds,... LOVE Solitaire. White gold, diamond. Cartier jewellery is the expression of the jeweller’s creativity and style. To discover more about these luxury objects, explore our collection of men’s jewellery.Earring, $6,550 (for pair), ring, $1,960, Cartier. Bracelets, Cartier. But right now, McMenamy’s biggest project is her self-written one-woman show at the …Founded in 1847 in Paris, Cartier stands as one of the world’s most esteemed and respected Maisons in the luxury industry. Today, the Maison is renowned worldwide for its jewelry creations and watches, perfumes and exceptional accessories - symbols of fine craftsmanship and elegance, quality and excellence. Cartier ® Fine watches (Ballon Bleu de Cartier, Tank...), jewellery, wedding and engagement rings, leather goods and other luxury goods from the famous French Go to main content Current Promotions SHOP WITH CARTIER ONLINE, EXPRESS DELIVERY AVAILABLE ON EVERY ORDER. Symbols bracelet. Rose gold, diamonds. $2,510.00. Showing 3 of 3 items. Complimentary Delivery. EASY RETURN OR EXCHANGE. Free Gift Wrapping. Discover the full Hearts and Symbols Bracelet Collection on the Official Cartier® Online US Store. A meaningful piece of jewelry.Trinity ring, large model. White gold, yellow gold, rose gold, diamonds. Showing 17 of 17 items. Elevate your style with Cartier Trinity rings, a harmonious blend of three intertwined gold rings in rose, yellow and white designed by Louis Cartier in 1924.cartier celebrates 100 years of trinity. SHOP THE COLLECTION + More information - Hide Discover the Trinity collection here Shop the new arrivals here You can reach us in the United Kingdom by phone on +44 (0)20 3897 8843Founded in 1847 by Louis-François Cartier in Paris, Cartier began as a luxury jewelry company, but it didn’t get into the watch business until 1904. From that point on, Cartier was known for its unique and sophisticated style. Even more impressive, Cartier was the first to popularize and mass-produce the wristwatch.RONDE DE CARTIER Stemming from the days of Louis Cartier, the Ronde de Cartier is defined by Roman numerals, blue sword-shaped hands, and a sapphire cabochon. Its winding mechanism, crowned with a rail-track minute circle, makes it …Aug 14, 2023 · The History of Cartier. First founded in 1847 by Louis-Francois Cartier, this Paris-based brand has maintained a reputation for daring and free-spirited design. Since its founding, Cartier has expanded its presence to reach 60 countries through over 200 boutiques. Today, Cartier is a leading global brand that employs many of the top talents in ... Rose gold, diamonds, emeralds, onyx. $24,300.00. Select Size. Showing 24 of 37 items. Complimentary Delivery. EASY RETURN OR EXCHANGE. Free Gift Wrapping. Discover the Panthère de Cartier collection of rings for women. Luxury rings that will adorn your hands and accentuate your movements, just like the Panthère de Cartier. Smooth golden-finish metal, graduated brown lenses. $1,295.00. Showing 24 of 118 items. Complimentary Delivery. EASY RETURN OR EXCHANGE. Free Gift Wrapping. Accessorise your eyes and elevate your style with Cartier's Sunglasses Collection. Enjoy a unique combination of design & function with this luxury eyewear.Pasha de Cartier Sunglasses. Smooth platinum-finish titanium, blue lenses. Showing 24 of 124 items. Load more. Accessorise your eyes and elevate your style with Cartier's Sunglasses Collection. Enjoy a unique combination of design & function with this luxury eyewear.Discover the full Tressage collection on the official Cartier online store. Go to main content Current Promotions. SHOP THE LATEST DESIGNS + More information-Hide. Shop the new arrivals here Plan your visit to a London Boutique here You can reach us in the United Kingdom by phone on +44 (0)20 3147 4850. United Kingdom; Contact UsNov 9, 2009 · Jacques Cartier’s First North American Voyage. Born December 31, 1491, in Saint-Malo, France, Cartier began sailing as a young man. He was believed to have traveled to Brazil and Newfoundland ... Showing 24 of 208 items. Complimentary Delivery. EASY RETURN OR EXCHANGE. Free Gift Wrapping. Discover Cartier's luxury bracelets on the Official Cartier® …Illinois. Massachusetts. Nevada. New Jersey. New York. Pennsylvania. Texas. Virginia. Browse all Cartier stores in United States to discover luxury jewelry collections for men and women, fine watches, bridal, and exceptional gifts.Yellow gold, tsavorite garnets, onyx. $3,650.00. Select Size. Showing 24 of 279 items. Complimentary Delivery. EASY RETURN OR EXCHANGE. Free Gift Wrapping. Discover the full Carter Men's and Women's Rings Collection on the Official Cartier® Online US Store. Visit us today and learn more about these pieces.El precio de esta joya, en la página web de la tienda fundada en Nueva York por Louis-François Cartier en 1847, es de 201.000 soles, equivalentes a …Yellow gold, tsavorite garnets, onyx. $3,650.00. Select Size. Showing 24 of 279 items. Complimentary Delivery. EASY RETURN OR EXCHANGE. Free Gift Wrapping. Discover the full Carter Men's and Women's Rings Collection on the Official Cartier® Online US Store. Visit us today and learn more about these pieces.Ballon Bleu de Cartier watch. 33 mm, automatic mechanical movement, rose gold, diamonds. Showing 24 of 175 items. Load more. Explore and shop Cartier's collection of luxury gold watches, a supreme standard of timeless watchmaking quality to mark a special moment in time.About Cartier. Ever since it first began crafting fine watches and jewellery back in 1847, Cartier has been a byword for luxury. The Parisian house is also universally revered as the brand that popularised the wristwatch at the turn of the 20th century, with the introduction of the original Santos. Ultimately, the brand stands for desirability ...Tank, Trinity, Juste un Clou, Santos de Cartier, Love, Panthère de Cartier or Ballon Bleu: the great icons of the Maison are timeless. Discover the selection. Panthère C de Cartier The Maison's emblematic animal has left the trace of her claws on the latest Panthère C de Cartier bag. Discover the collection ...Etincelle de Cartier ring. Yellow gold, diamonds. Showing 24 of 44 items. Load more. French jewellery maker Cartier designed a breathtaking collection of engagement and wedding rings.Aug 5, 2019 · The Cartier Revolution 1870-1899. In 1870, Paris – and Cartier’s world – changed. France had, over the last 100 years, become a nation of revolution. 1870 brought yet another uprising in the capital, known as the Paris Commune. The Commune was a Socialist revolution, and the new rulers waged war on the aristocracy. February 19, 2024. I've mentioned before that I'm likely the world's worst prognosticator. And yet, here I am again – even volunteering this time – to tackle the question of what Cartier has in store for us in 2024. Cartier might be the most challenging brand to predict because their horological strengths aren't restricted … Juste un Clou earrings. Rose gold, diamonds. $26,900.00. Showing 24 of 186 items. Complimentary Delivery. EASY RETURN OR EXCHANGE. Free Gift Wrapping. Discover the full Earrings Collection on the Official Cartier® Online US Store. A unique expression of the Maison's style, creativity, and savoir-faire. CARTIER Trinity extra-large 18ct white, yellow and rose-gold bracelet. £26,600.00. Add to wish list. Shop Cartier jewellery at Selfridges to see our pick of the finest pieces from this renowned jeweller. Discover designer bracelets, necklaces and rings.Cartier was founded in Paris in 1847 by Louis-François Cartier. His sonAlfred took control of the company in 1874, by which time it alreadyhad an excellent reputation. However, it was Alfred’s three sons —Louis, Pierre and Jacques — who would go on to establish Cartier as aworld-famous jewellery brand.Shop Cartier jewellery & watches at Harrods and find iconic styles from the Tank, Santos and Panthère collections. Receive complimentary UK delivery on orders over £100 and free returns. Cartier ® Fine watches (Ballon Bleu de Cartier, Tank...), jewellery, wedding and engagement rings, leather goods and other luxury goods from the famous French Go to main content Current Promotions SHOP WITH CARTIER ONLINE, EXPRESS DELIVERY AVAILABLE ON EVERY ORDER. Between 1972 and 1976, a group of investors purchased each of the three arms of the company and united them to create Cartier Worldwide. The 1980's saw a period of rapid expansion for Cartier, as the brand added almost 100 new models to their line in a bid to stay ahead of the competition. This effort included a …Illinois. Massachusetts. Nevada. New Jersey. New York. Pennsylvania. Texas. Virginia. Browse all Cartier stores in United States to discover luxury jewelry collections for men and women, fine watches, bridal, and exceptional gifts.Vintage Cartier Panthere Stainless Steel 27mm Watch. £ 3,500.00. Ballon Bleu £. Pre-owned Cartier Watches. Baignoire. 1. 2. →. Our collection of vintage Cartier watches including the iconic Panthere watch, Santos Galbee and Tank.PANTHERE C DE CARTIER . The Maison's emblematic animal has left the trace of her claws on the latest Panthère C de Cartier bag. LOVE The Love bracelet has been an icon of jewellery design since its creation in New York in 1969. Charged with meaning, it acts to seal intense love stories. Learn more.The Cartier man owes everything to three brothers: Louis, Jacques and Pierre Cartier, founders of the Maison. Men of wit, pioneers, enlightened art lovers - they embody a particular idea of elegance, still relevant to the man of today. Home; 58 models . Filter added. Filter removed.Discover the world through our eyes in an infinite and sensory escape of inspiration. Choose to dream. Design. Find. Decide. Plan. Ask. Travel. Explore our most beloved destinations, loveliest lodgings and the art of crafting the perfect journey.The Cartier man owes everything to three brothers: Louis, Jacques and Pierre Cartier, founders of the Maison. Men of wit, pioneers, enlightened art lovers - they embody a particular idea of elegance, still relevant to the man of today. Home; 58 models . Filter added. Filter removed.Explore & filter through a wide range of Cartier watches to find the perfect combination of style & function with different strap types, metals & movements.Shop online for Cartier watches in gold, steel, leather or diamonds. Explore the collections of Santos, Tank, Panthère and more.Cartier Santos Watches A world-famous watch born out of a loyal friendship; the Santos de Cartier is a timepiece to be treasured. It was created in 1904 following a promise from Louis Cartier to his friend and well-known Brazilian aviator Alberto Santos Dumont. The promise was to create a watch with the ability to tell the time while flying at high altitude – a feat … Rose gold, diamonds, emeralds, onyx. $24,300.00. Select Size. Showing 24 of 37 items. Complimentary Delivery. EASY RETURN OR EXCHANGE. Free Gift Wrapping. Discover the Panthère de Cartier collection of rings for women. Luxury rings that will adorn your hands and accentuate your movements, just like the Panthère de Cartier. Browse all Cartier stores to discover luxury jewelry collections for men and women, fine watches, bridal, and exceptional gifts.Cartier's Commitments Back to The Culture of Design Santos Ballon Bleu Panthère Tank Love Juste un Clou Trinity View all Back to The Story Living Heritage …Contact a Cartier sales adviser. Discover Cartier's unique collections of fine jewellery, watches, bridal sets, accessories and fragrances.Small model, quartz movemen... €42.300. Cartier Libre watch. Medium model, quartz moveme... €43.400. Baignoire Allongé... Medium model, hand-wound me... €44.200. At Cartier, a diamond watch case allows for all bracelet and strap options: from black alligator to metal and full pavé. Cartier ® Fine watches (Ballon Bleu de Cartier, Tank...), jewellery, wedding and engagement rings, leather goods and other luxury goods from the famous French Go to main content Current Promotions ENJOY CARTIER SIGNATURE GIFTWRAPPING ON EVERY ORDER + More information - Hide SHOP ONLINE. The creations added to your Shopping Bag will be held for 20 minutes, after which they will be released from your shopping bag. You may purchase up to ten creations in a single order. All creations that display an “Add to Shopping Bag” button may be purchased online, subject to availability. Once you have made your selection ... Design. Love is the expression of Cartier’s design vision. It presents the perfection of clean lines and precise proportions: an oval bracelet formed of two rigid arcs that must be screwed together. The legend and. the history. Created in New York in the 1970s, the Love bracelet is an icon of jewellery design. Vendôme Louis Cartier Discover. Browse other creations at cartier.com. Customer Care. Contact Us. Call now: +44 (0)20 3780 8169. Help. Our Company. Find a Boutique ... Founded in 1847 in Paris, Cartier stands as one of the world’s most esteemed and respected Maisons in the luxury industry. Today, the Maison is renowned worldwide for its jewellery creations and watches, perfumes and exceptional accessories - symbols of fine craftsmanship and elegance, quality and excellence.Vintage Cartier Panthere Stainless Steel 27mm Watch. £ 3,500.00. Ballon Bleu £. Pre-owned Cartier Watches. Baignoire. 1. 2. →. Our collection of vintage Cartier watches including the iconic Panthere watch, Santos Galbee and Tank.Tank Française watch. Small model, quartz movement, yellow gold, diamonds. Tank Française watch. Medium model, quartz movement, yellow gold, diamonds. Discover the Cartier Tank Francaise watches, where style meets creativity with the rhythm of the tank model. Choose among various strap types and metals.Browse all Cartier stores to discover luxury jewelry collections for men and women, fine watches, bridal, and exceptional gifts.Cartier bracelets open the doors to enchantment and show how Cartier ateliers work magic on jewellery. Go to main content Current Promotions. CARTIER CELEBRATES 100 YEARS OF TRINITY. SHOP THE COLLECTION + More information-Hide. Yellow gold. $8,500.00. Showing 24 of 38 items. Discover the exquisite jewelry Cartier collection for men. Explore the selection of necklaces and bracelets for the perfect jewelry gift for him. Repair services have different costs depending on the product and the service. To give you an idea, here are some cost estimates for our main services: • Watch repair services: - Battery replacement: £ 40. - Complete service: starting from £ 330. Consult our Watches Adjust or Repair section to know all the details of these …Our Cartier Ambassadors are delighted to assist you. If you require any further queries regarding the products or order placement, we are more than happy to assist you. 10:00am – 8:00pm Daily. Cartier® Fine watches (Ballon Bleu de Cartier, Tank...), jewellery, wedding and engagement rings, leather goods and other …[{"key":"default","value":"eu-en"},{"key":"price-asc","value":"eu-en-price-ascending"},{"key":"price-desc","value":"eu-en-price-descending"}] …Cartier ® Fine watches (Ballon Bleu de Cartier, Tank...), jewellery, wedding and engagement rings, leather goods and other luxury goods from the famous French.A round wristwatch was introduced into the Cartier collection in 1943, and became the inspiration for the Pasha series. This unique timepiece exudes power and elegance through its construction, featuring: a round, water-resistant case, four Arabic numerals, a screw-down crown cap attached to the case by a small chain, …The Cartier Collection. At a 1973 auction in Geneva, for the first time in its history Cartier bought a piece made half a century earlier: a Portique mystery clock. It was the start of putting together a fabulous selection of jewels, watchmaking and precious accessories, all signed Cartier and representing its style.Discover the full Tressage collection on the official Cartier online store. Go to main content Current Promotions. SHOP THE LATEST DESIGNS + More information-Hide. Shop the new arrivals here Plan your visit to a London Boutique here You can reach us in the United Kingdom by phone on +44 (0)20 3147 4850. United Kingdom; Contact UsDiscover Cartier necklaces at Harrods featuring dainty gold chains in the popular Love and d'Amour styles. Receive complimentary UK delivery on orders over £100 and free returns.The formula behind Cartier’s longevity lies in its pioneering nature; since 1847, the Parisian House has pushed the boundaries of fine jewellery, creating styles along the way that have stood the test of time.From the Love bracelet with its unique locking mechanism to the Juste un Clou’s nail-inspired silhouette, the Maison’s most iconic designs are presented in a …Contact a Cartier sales adviser. Discover Cartier's unique collections of fine jewellery, watches, bridal sets, accessories and fragrances.The Calibre de Cartier was unveiled by Cartier in 2010, and encapsulates all of the elegance and refinement that the luxury jeweller has championed since it was founded in 1847. Utilising a classic rounded case shape and the finest quality craftsmanship, the Calibre de Cartier is a work of art to be worn on the wrist. All Brands.
With a Cartier ring on your finger, you’ll always be pointing in the direction of pure luxury. The Parisian jeweller has birthed some of the most iconic pieces of modern times, including its gold Juste un Clou and Love rings, both of which flood our collection with their mesmerising variations. Also prowling among trinity rings and diamond rings is the …. Dr cain
Founded in 1847 by Louis-François Cartier in Paris, Cartier began as a luxury jewelry company, but it didn’t get into the watch business until 1904. From that point on, Cartier was known for its unique and sophisticated style. Even more impressive, Cartier was the first to popularize and mass-produce the wristwatch.Smooth golden-finish metal, graduated brown lenses. $1,295.00. Showing 24 of 118 items. Complimentary Delivery. EASY RETURN OR EXCHANGE. Free Gift Wrapping. Accessorise your eyes and elevate your style with Cartier's Sunglasses Collection. Enjoy a unique combination of design & function with this luxury eyewear.Cartier is a French watch brand founded in 1847. Cartier watches typically sell for between $2,089 - $48,778. The most popular Cartier collection is the Santos, with 5,755 listings in our database from the last 12 months. Other popular collections include the Tank, Ballon Bleu, and Panthère . More about Cartier.The Ballon Bleu de Cartier watch was created in 2007. Worn by both men and women alike, its personality and comfort is best appreciated when worn. This …Founded in 1847 in Paris, Cartier stands as one of the world’s most esteemed and respected Maisons in the luxury industry. Today, the Maison is renowned worldwide for its jewelry creations and watches, perfumes and exceptional accessories - symbols of fine craftsmanship and elegance, quality and excellence.Panthère de Cartier bracelet. Yellow gold, onyx, emeralds, diamonds. Showing 24 of 899 items. Load more. Find out more about all fine jewellery collections Cartier designed for women: rings, necklaces, bracelets…. White gold, rose gold, yellow gold. $1,670.00. Select Size. Showing 24 of 45 items. Complimentary Delivery. EASY RETURN OR EXCHANGE. Free Gift Wrapping. Explore the chromatic combination of rose, yellow and white gold with Cartier's Trinity. From rings to necklaces, celebrate the pure lines of tri-gold jewelry. Smooth golden-finish metal, gray lenses. $1,245.00. Signature C de Cartier sunglasses. White horn, smooth golden finish, gray lenses. $3,545.00. Chain bag micro, Panthère de Cartier. Burgundy calfskin, golden finish. $1,270.00. Double C de Cartier cufflinks with silver Sunray motif. Cartier bracelets open the doors to enchantment and show how Cartier ateliers work magic on jewellery. Go to main content Current Promotions. CARTIER CELEBRATES 100 YEARS OF TRINITY. SHOP THE COLLECTION + More information-Hide.It even rated a mention in the Court Circular: “The Prince of Wales and The Duchess of Cornwall this morning visited Cartier, 175-177 New Bond Street, to mark the centenary of the London ...Boutique Cartier. 10:00 - 18:00. 143-144 Sloane Street. Visit your local Cartier at Harrods International in London to discover luxury jewelry collections for men and women, fine watches, bridal, and exceptional gifts.Collections - Cartier. Go to main contentCurrent Promotions. CARTIER CELEBRATES 100 YEARS OF TRINITY. SHOP THE COLLECTION+More information-Hide. Discover the Trinity collection hereShop the new arrivals hereYou can reach us in the United Kingdom by phone on +44 (0)20 3897 8843. United Kingdom.Smooth golden-finish metal, graduated brown lenses. $1,295.00. Showing 24 of 118 items. Complimentary Delivery. EASY RETURN OR EXCHANGE. Free Gift Wrapping. Accessorise your eyes and elevate your style with Cartier's Sunglasses Collection. Enjoy a unique combination of design & function with this luxury eyewear.Repair services have different costs depending on the product and the service. To give you an idea, here are some cost estimates for our main services: • Watch repair services: - Battery replacement: £ 40. - Complete service: starting from £ 330. Consult our Watches Adjust or Repair section to know all the details of these …RONDE DE CARTIER Stemming from the days of Louis Cartier, the Ronde de Cartier is defined by Roman numerals, blue sword-shaped hands, and a sapphire cabochon. Its winding mechanism, crowned with a rail-track minute circle, makes it …Aug 14, 2023 · The History of Cartier. First founded in 1847 by Louis-Francois Cartier, this Paris-based brand has maintained a reputation for daring and free-spirited design. Since its founding, Cartier has expanded its presence to reach 60 countries through over 200 boutiques. Today, Cartier is a leading global brand that employs many of the top talents in ... Illinois. Massachusetts. Nevada. New Jersey. New York. Pennsylvania. Texas. Virginia. Browse all Cartier stores in United States to discover luxury jewelry collections for men and women, fine watches, bridal, and exceptional gifts.About Cartier. Ever since it first began crafting fine watches and jewellery back in 1847, Cartier has been a byword for luxury. The Parisian house is also universally revered as the brand that popularised the wristwatch at the turn of the 20th century, with the introduction of the original Santos. Ultimately, the brand stands for desirability ....